Corporate Events Plus

Where have the Creative Conference Producers gone, are there many left?

Chatting with suppliers about past work – reminiscing of days gone by and events toiled over brought up an interesting point for discussion.

Events I am seeing now are just not as creative in terms of event environment and stageset build and the way the presentation content is expressed.

Budgets being reduced does not help – the client driving the project with limited experience or event producers who have not experienced the heady days of audio visual and business theatre with roll plays, actors or ‘Son et Lumière’ (French phase meaning sound and light)

‘You only know what you know’

In this day of ‘digital media’ the information is given – but is the event memorable?

Does the delegate leave the event having a memorable experience?

Some ‘big news’ messages are spun out via the internet / intranet whereas in the past the importance of the information would have been done face to face. Are the management who are giving the information now hiding behind the screen?

So many live event projects now feature a large LED surface and once the image has been shown – it is gone but is it remembered? I must admit I am looking back with fond memories of projects past, actors working with scriptwriters, producers creating environments with set designers and the guest presenters we have worked alongside, dramatic scenery builds and large scale projected images that stunned an audience in a theatre style environment. Is my own creativity waning with the acceptance of the focus being a digital image?

It is bothering me this digital phase of presentation and events. Maybe the new year will bring new presentation styles and engaging projects. Fingers crossed.