Inflatable branding

Posted by Ian Everett on Monday Nov 4, 2013 Under Uncategorized

This month I have been involved with Production Managing a multi nation Government Summit event in London. The Festival area was an exhibition that required bright but clearly defined areas for visitors and exhibitors.20131031_115339

We used inflatable totems held vertical with a fan fitted at the base and an internal light to illuminate the fabric. Helium balloons with logos were tethered within the exhibition pods to identify areas.

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A separate area within the exhibition hall needed to be created for seminar and workshop sessions for up to 50 delegates. A really smart idea by others I might add was to create a room within a room using an inflatable structure. The fan was quiet which held the structure erect and with the general hub hub of the exhibition as a backdrop sound track the delegates were still able to focus on the presenter. Nicknamed The Igloo this was a very popular addition to the festival. I would certainly use this method again.

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